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🤔 What is La Poutine Week?

La Poutine Week is an interactive festival that connects people to food.

During Poutine Week the public will try your creation, share their experiences on social media and vote for their favorites using the La Poutine Week website.

🌎 Where is La Poutine Week?

La Poutine Week is in your restaurant! 

Beginning in Montreal 12 years ago, the festival now engages hundreds of thousands of participants across Canada. Regardless of where you are in Canada, you can participate!

By actively promoting our event through traditional and social media, we direct the public to your restaurant so they can rate and review your creative poutine. The event helps people discover restaurants like yours!

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📣 What’s in it for me?

As a restaurant partner, our team will help boost sales and increase your restaurant’s brand awareness. 

The benefits of successful participation can pay dividends for years to come. The objective is to have people over and try your creations. Winning is not the point, it really is to participate, interact with the festival, have fun with it. Your staff and your customers will be happy you did it! 

🏁 How can I get started?

The first step: create a poutine to be proud of.

Once you’ve built a unique and delicious poutine that showcases your restaurant, fill in your profile page and include amazing pictures of your poutine and a description of the ingredients.

And don’t forget to talk about it on your social media. Exercise your culinary creativity and let your city be the judge!

💰How much does it cost to join?

It depends!

Package summaries and further details below! Using DoorDash for delivery? Your festival participation is free!

  • LEVEL 1 $300 covers up to 5 branches; beyond 5, $50 each. Includes one sticker and two posters per branch.
  • LEVEL 2 Additional $500 for professional photos, a promo video, and Level 1 benefits.
  • LEVEL 3 For an extra $2000, get Level 1 and 2 perks, plus complete social media management for a month, starting two weeks before the event.
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☑️ How does voting work?

La Poutine Week is an interactive, gamified experience for both the restaurant and the public.

Encourage your customers to vote for your poutine at the end of their meal or right after their purchase at the counter.

Remind them that by doing so, they will gain YUM points that they can redeem for more delicious poutine around the city! Voting is easy. Direct the client to:

  1. Go to www.lapoutineweek.com
  2. Create an account linked with their Gmail or Facebook,
  3. Vote!

Voting not only benefits the customer but also helps your restaurant. More votes mean more visitors, and the restaurants with the most votes are also highlighted on our website.

We always encourage restaurants to motivate their team to promote their special edition poutine to the fullest during the week! Since it's available for a limited time, why not showcase it as much as possible?

🏆 How do customers earn YUM points?

Besides earning badges and winning prizes, customers can earn “YUM” points during La Poutine Week by engaging with the festival, by voting, by interacting on social media and buying poutines.

Customers can also purchase YUMS on the La Poutine Week website and exchange them for poutine at participating restaurants.

🤑 How do customers use YUM points?

Once a customer has collected enough YUMs to trade them for a poutine, your restaurant will need to validate it, trading in YUMs for poutines! You get your cash back in less than a couple of weeks. Doing so is as easy as 1, 2, 3!

  1. Use a smartphone camera to scan the customer’s QR code (no special app is needed, just a camera on a phone, any staff member can do it).
  2. Click the link that appears on screen after scanning
  3. Confirm that all the information pertaining to your poutine and restaurant is correct.

That's it!

Within 14 days after the festival, we'll transfer to your registration email the value of your sales, minus our 10% transaction fee. This will be accompanied by a detailed statement listing all your transactions.

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⚖️ Is accepting to trade-in YUMs at my restaurant mandatory?

When you sign up for La Poutine Week, you can opt out, no problem.

However, we really would encourage you to do so. By accepting, you become a part of what makes the festival so fun, interactive and dynamic.

Moreover, by accepting YUM points, you’ll unlock the potential to earn your own redeemable points called RESTOYUMs. The more points you get, the higher up on the leaderboard you’ll go, which will be displayed on our homepage.

🥇*NEW FEATURE* : RESTOYUMS! What are they?

When you allow customers to redeem YUMs at your restaurant, you can earn RESTOYUMS.

RESTOYUMS is the point system for restaurants, which allows them to also play and interact with the festival and customers.

However, we really would encourage you to do so. By accepting, you become a part of what makes the festival so fun, interactive and dynamic.

Moreover, by accepting YUM points, you’ll unlock the potential to earn your own redeemable points called RESTOYUMs. The more points you get, the higher up on the leaderboard you’ll go, which will be displayed on our homepage.

By collecting RESTOYUMS, you’ll move up the leaderboard on our website, which will help draw more customers to your business. RESTOYUM points are allocated as such:

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2 RestoYUMS

Facebook or Instagram post with #LaPoutineWeek
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3 RestoYUMS

User check-in at your restaurant
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4 RestoYUMS

User vote for your restaurant
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5 RestoYUMS

When you sell a poutine using YUM points.

The leaderboard will be updated daily on our main home page, and will help your restaurant to gain extra visibility.

🎯 What is the cost?

Depending on your budget and the expected return on investment. 

There are three participation tiers you can choose from.

Fries

$300
  • We list your restaurant on our website and promotional stickers and posters
  • The fee covers the participation of up to 5 of your locations. Any additional location costs $50 each.
  • If you’re a DoorDash client, please contact your rep to receive a rebate of 100% of that fee.
Select

Example for 5 locations restaurant:

  • With the DoorDash code: $0
  • Without the promotion: $300

Example for 12 locations restaurant:

  • With the DoorDash code: $0 + $350 (7x50)
  • Without the promotion: $300 + $350 (7x50

Fries + Gravy

+ $500
  • Everything in Fries
  • Professional food photography for the website
  • A promotional video for social media (30 second reel)

*Restaurants with multiple locations receive only one promo video and one photo session.

This service is only available in Montreal, Toronto, Vancouver, Quebec City and Winnipeg.

Fries + Gravy + Cheese

+ $2,000
  • Everything in Fries + Gravy, plus:
  • Social media takeover for four weeks: Two weeks before the event, during the event,  and for one week after the event ends to keep the promotion going onwards

This is for restaurants that want to make a bigger splash by getting our specialized social media team take over your account, and interact preferentially with our accounts and the event.


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ℹ️ More questions?

Contact our sales team at team@peoplemovertech.com today and we’ll get back to you shortly.