🤔 What is Poutine Week?

Poutines worth talking about, coast to coast

This 100% Canadian food festival celebrates the most creative and original poutines across the country. Each restaurant designs a one-of-a-kind poutine for the occasion, bold, gourmet, surprising or refined and the public is invited to discover them, vote, and share their favourites.

Launched in 2012, the event has grown into a nationwide celebration, drawing in thousands of visitors on our website and into participating restaurants across Canada.

🌎 Where and when does it happen?

In your restaurant, for a full week of local flavour.

The festival takes place from February 1 to 7, 2026, directly in participating restaurants across Canada.

Each spot serves their poutine for dine-in or takeout, depending on their usual service.
You choose your hours, your quantities, and your style, we focus on bringing the crowd to you.

⚙️ How does it work?

You create a burger. We take care of the rest.

People will visit or order from your restaurant, and we help attract customers through engaging marketing, visual tools and fun concepts to spotlight your creation.

They’ll vote directly on our website for their favourite burger. Yours could become the best burger in your city or even across Canada.

💰 What packages are available?

Several options are available based on your budget and desired visibility.

Each package includes a web profile, promo materials, and exposure through our network.
Content creation add-ons (photos, videos, influencer visits) are also available.

$1 per burger sold is donated to Food Banks Canada.

Check out our packages here
Need a custom option? Reach out to us at team@peoplemovertech.com

🤝 What’s the connection with Food Banks Canada?

Each participating restaurant commits to donating $1 per burger sold to Food Banks Canada.

It’s a simple yet powerful gesture, tied to a mission we share: relieving hunger today and preventing it tomorrow.
One bite at a time, every contribution makes a real difference.

After the festival, you’ll receive the info needed to complete your donation. And if needed, we’ll follow up to make sure everything goes smoothly.

To keep it simple, we recommend adding $1 to your burger price so the donation is built in without affecting your margins.

⏰ What are the important dates?

These key dates help us prepare the best possible promo for your burger.

Festival dates ⎮
February 1 to 7, 2026

Registration opens ⎮
October 20

Last day to register (with printed promo materials) ⎮
October 20

Last day to register (without printed materials) ⎮
January 31

Burger info deadline to be included in website launch, PR and social media campaign 
(name, description, photo, price) ⎮
January 31

🌟 What’s in it for your restaurant?

Participating means putting your restaurant in the spotlight 🔅

It’s about being part of what’s really happening in your city and beyond.
A chance to showcase your culinary creativity, your way, with total freedom.

By signing up, you can:
• Attract new customers curious to try your burger
• Offer a fun and unique experience to your team and regulars
• Be featured on a national platform
• Get visual content and promotional support
• Contribute to a good cause, with $1 per burger donated to Food Banks Canada

This isn’t just a campaign.
It’s a simple, community-driven way to amplify your reach and join a nationwide celebration of flavour.

✅ How to make the most of your Poutine Week ?

Burger already on your menu? Great.
Not yet? Even better — it's the perfect excuse to create something new that’ll get people talking.

Here’s how to make your participation shine:

• Come up with a burger that stands out (classic or totally unexpected)
• Fill out your profile with great photos and a tempting description
• Spread the word with our promo kit — social media visuals, posters and stickers - leburgweeek.com/kit-maketing
• Get your team excited and ready with our staff guide
• Invite your customers to vote, have fun and come back for more

It doesn’t have to be complicated.
A bit of creativity and a few well-placed stories go a long way.

 

☑️ How Does Voting Work?

Encourage your customers to vote for your burger right after their meal or when they order, it's quick and simple:

• Go to www.lapoutineweek.com 
• Log in or create an account with gmail
• Cast their vote!

Top-voted burgers are featured on our site throughout the week and even after the festival.

Want to see the full contest rules? click here.

🎯 What about YUM & RestoYUM points? Are they coming back?

No — at least not for now.

We’ve decided to pause the YUM points for this year.

We’re currently rethinking how to make the experience more fun and engaging in a simpler, smoother way.
Thanks for your understanding — and for your patience while we redesign what’s next!