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πŸ€” What is La Poutine Week?

La Poutine Week is a celebration dedicated to Quebec's iconic dish, poutine.

This event brings together food lovers and restaurants, showcasing the creativity of restaurateurs and chefs while boosting visibility and in-restaurant traffic.

Each year, the festival features over 800 establishments and attracts more than 150,000 participants across the country.

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πŸ‡¨πŸ‡¦ Where is La Poutine Week?

La Poutine Week takes place across Canada—right in your restaurant!

All Canadian restaurants, and even those in France, are invited to participate.

During the festival, customers visit or order from your restaurant and vote on our online platform.

Launched in Montreal seven years ago, the festival now attracts over 150,000 food lovers in major Canadian cities.

🌎 New Theme: Around the World

This year, we're launching an exciting and brand-new challenge: Flavors of the World!

This unique theme invites you to create poutines inspired by cuisines from around the globe. We've never asked for this before, but this time, we want to challenge you to explore new flavors and surprise your customers with original creations.

Whether you draw inspiration from Asia, Europe, the Americas, or even local flavors, this is your chance to take your customers on a culinary journey!

πŸ“† Important Dates for La Poutine Week 2025

πŸ—“ Registration Opens: December 3, 2024

⏳ Deadline to Register: January 25, 2025

πŸ“„ Deadline to Submit Poutine Details (Name, Description, Photo, Price) :  January 25, 2025

🍟 Event Dates: February 1–7, 2025

🀝 A Partnership with Food Banks Canada

We are proud to partner with Food Banks Canada, an organizationd edicated to relieving hunger and supporting people in need accross the country.

How this partnership works: 

For every poutine sold during the event, we encourage you to donate $1.
$1 = 2 meals for people in need.

We recommend increasing the price of your poutine by $1 to include this contribution and informing your customers about the positive impact of their participation.
Spread the word in your restaurant and on social media!

After the event: 

Once the event is over, you will receive a link to make your donation directly to the organization, ensuring a simple and transparent contribution process.

πŸ“ˆ What’s in it for me?

 

Participating in La Poutine Week is more than just an event—it's an experience!

  • A Friendly and Festive Competition:
    Compete with other restaurants in a fun and creative atmosphere.
  • New This Year: A Cash Prize!
    Restaurants that accumulate the most Yums points will have the chance to win a cash prize.

  • Support a Great Cause:
    We encourage participating restaurants to donate $1 per poutine to Food Banks Canada, helping provide 2 meals for those in need.

  • Boost Your Sales with Creativity:
    Attract more customers with an exclusive and original poutine creation.

  • Increase Your Visibility:
    Take advantage of our marketing campaigns and media partnerships to showcase your restaurant.
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πŸ’° How much is it?

We offer various packages tailored to boost your visibility and help you create engaging content for your restaurant. Explore our options here.

Whether you're looking for basic visibility or a complete social media management solution, there's a package to fit your needs. Pricing depends on the package selected and the number of participating locations.

πŸ” Successful Participation

Maximize Your Participation

  1. Create a Unique Flavors of the World Poutine
    If you don’t have one yet, craft a special poutine just for the event!
  2. Complete Your Profile
    Make sure your restaurant’s information is up to date.
  3. Share on Social Media
    Use @lapoutineweek and #LaPoutineWeek to spread the word.
  4. Prepare Your Team
    Train your staff to encourage votes and answer customer questions.
  5. Use the Promo Materials
    Display posters and stickers to inform customers and take advantage of our digital marketing kit!

β˜‘οΈ How Does Voting Work?

It’s simple! Encourage your customers to vote as soon as they purchase your poutine by following these four easy steps:

  1. Visit lapoutineweek.com or scan the QR code in your restaurant.
  2. Create an account in just one minute.
  3. Find your restaurant using our search bar or interactive map.
  4. Vote.

Customers earn YUMs points when they vote.

Learn more about YUMs points here.

🎯 YUMs & RESTOYUMs – What Are They?

Customers earn YUMs, which can be redeemed for free poutines and other rewards.

Restaurants collect RESTOYUMs based on customer engagement and have the chance to win up to $1,000 in prizes while increasing their visibility.

To learn more about YUMs, how to redeem them for a poutine, and how to collect points, visit this link.

πŸ₯‡ What Are RESTOYUMs Points?

RESTOYUMs are points that only restaurants can earn.

This year, we’ve introduced an exciting new feature: a cash prize for the top-ranked restaurants in RESTOYUMs by region!

This gives you even more motivation to engage, compete, and increase your visibility while unlocking exclusive rewards in this special category.

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3 RESTOYUMs

Post sur IG ou Fb avec #LaPoutineWeek
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2 RESTOYUMs

Tag #LaPoutineWeek on IG
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2 RESTOYUMs

Vote for you
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10 RESTOYUMs

A poutine purchased with YUMs in your restaurant.

ℹ️ Have More Questions?

Please email our team at team@peoplemovertech.com, and we’ll get back to you as soon as possible.